Science
Bio
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1990 – Masters thesis under the supervision of Prof. Maria Jarymowicz (“Identity’s factors underlying interpersonal decentration”) – University of Warsaw, Department of Psychology. 1995 – Doctorate under supervision of Prof. Maria Jarymowicz (PhD thesis: “Affective and cognitive bases of national stereotypes”) – University of Warsaw, Department of Psychology. 2005 – Habilitation “Implicit Consumer Attitudes. Analysis of the possibility of using the IAT method”, GWP (2004) – University of Warsaw, Department of Psychology. 2007 – up till now – Associate Professor at the University of Warsaw, Department of Psychology. |  |
Areas of scientific research
- Implicit Consumer Attitudes – using response time to research implicit attitudes (IAT – Implicit Association Test)
- Financial Psychology – financial education, financial literacy, psychological backgrounds of financial attitudes and behaviours (saving, investing, insuring, paying taxes, saving for retirement, etc.)
- Consumer Psychology – styles of spending money, conscious and nonconscious consumer motives
- Advertising Communication – using new technology for pre-testing advertising effectiveness (EEG, Facereader, Eye Tracking)
- Social Communication – public service announcements (PSA), psychological determinants of the effectiveness of social campaigns
- Corporate Social Responsibility (CSR), Sustainable Consumption, Cause-Related Marketing (CRM)
Positions at University of Warsaw
- Chair of the Personality Psychology at the Department of Psychology (from 2009 till today)
- Manager of Doctoral Studies (from 2011 till today)
- Member of the Board of the Faculty (from 2005 till today)
- Member of the Scientific Council of the Institute of Social Science UW (from 2001 till today)
Research programs and grants
2013-2016 – National Centre of Science (Opus grant). Subject: “Determinants of financial behaviour of children aged 10-11 years” – ISS University of Warsaw (principal investigator).
2012 – National Bank of Poland – NBP (Central Bank of the Republic of Poland). Subject: “Financial attitude and behaviours of Poles above 50 years” – ISS University of Warsaw (principal investigator).
2009 – Leopold Kronenberg Foundation. Subject: “Diagnosis of the level of financial literacy of Poles – basis for national financial education strategy” (principal investigator).
2009 – National Bank of Poland – NBP (Central Bank of the Republic of Poland). Subject: “Attitudes of Poles towards non-cash turnover” – ISS University of Warsaw (principal investigator).
2007-2008 – National Bank of Poland – NBP (Central Bank of the Republic of Poland). Subject: “Economic knowledge of children aged 5-12 and people 50+. Diagnosis of factors for creating education campaigns promoting financial and economic knowledge” – ISS University of Warsaw (principal investigator).
Selected publications:
- Ardi R., Maison D. (2014). How do Polish and Indonesian disclose in Facebook. Journal of Information, Communication and Ethics in Society, 12, 195-218.
- Maison D. (2014). Values and Lifestyle Segmentation of Poles 55+ and It’s Implications for Consumers’ Attitudes and Behaviour. Management and Business Administration. Central Europe, 22, 78-94.
- Perkins, A., Forehand, M., Greenwald, A. G., & Maison, D. (2008). The influence of implicit social cognition on consumer behavior: Measuring the non-conscious. [w] C. Haugtvedt, P. Herr, & F. Kardes (red.), Handbook of Consumer Psychology. Hillsdale, NJ: Lawrence Erlbaum Associates.
- Maison, D. (2005). Pre-test research – how to forsee effectiveness of future advertisement basing on research. [w] Business Administration in Central Europe: Challenges, Problems and Opportunities. (w) Z. Nowak, B. Glinka i P. Hensel (red.). Warszawa: Wydawnictwo Naukowe Wydziału Zarządzania UW.
- Maison, D., Greenwald, A. G., & Bruin, R. H. (2004). Predictive validity of the Implicit Association Test in studies of brands, consumer attitudes, and behavior. Journal of Consumer Psychology, 14, 405–415.