For years and in cooperation with numerous companies and organizations Dominika Maison with her team from Dom Badawczy Maison (Maison Research House) has been conducting research projects which are the basis for creating effective social campaigns in Poland. These are various types of campaigns with very different goals: influencing peoples’ behaviour (e.g. encouraging pro-social behaviour or rejecting undesirable ones), and also campaigns concerned with making people conscious of important social issues, and promoting socially desirable norms, behaviours and beliefs.

Dominika Maison is also involved in the area between social issues and business: Corporate Social Responsibility (CSR) and Cause Related Marketing (CRM). Corporate Social Responsibility is a way of leading the business while considering public interests. Therefore constant monitoring of the results of such activities is becoming increasingly more important.

Social research projects and projects from the areas of CSR and CRM:
  • What is the knowledge of customers about borrowing money, saving and online security? Quantitative evaluation of the educational campaign “Kapitalni” – CSR campaign created by Wonga company (2015).
  • How to struggle with the stereotype “Women behind the wheel?” Quantitative and qualitative research (FGIs, IDIs) as a base for creating a public relations campaign for the Skoda brand (2015).
  • Searching for inspiration for the most effective CSR program for Castorama shops. Qualitative research (FGI) supporting the creation of the CSR strategy for the Castorama company (2015).
  • How to effectively build awareness of the Foundation “Grow up with us” and encourage financial support of it (giving 1% of personal income taxes)? Qualitative (FGI) and quantitative research evaluating promotional campaign created by TELESCOPE advertising agency for the Foundation “Grow up with us” (2014-2015).
  • Needs of the child after the divorce of parents. Evaluation research of the campaign promoting constant contact of child with both parents after their separation: “I am Mom’s and Dad’s”. Research and campaign conducted for the Bureau of the Spokesman of Children’s Rights and TELECSOPE advertising agency. (2013).
  • What direction of CSR campaign to choose? Qualitative and quantitative research with customers and employees of TK Maxx company (2013).
  • World of people suffering from multiple sclerosis (SM). Qualitative (FGIs, IDIs) and quantitative research conducted for the campaign created by TELESCOPE advertising agency (2012-2015).
  • Elderly people in the eyes of young people, young people in the eyes of elderly people. Research for the Commissioner for Human Rights (2012).
  • Attitudes and behaviors of Polish teens concerning alcohol consumption – Introduction to the campaign promoting responsible consumption of alcohol. Qualitative and quantitative research for the Żywiec Polska (member of Heineken Group – 2011).
  • Pre-test research for the long-term CRM campaign of Danone “Share your meal” (“Podziel się posiłkiem”). Annual qualitative tracking research for Danone (2007-2011).
  • Potentials for using new technologies by Polish Employment Offices. Qualitative (FGIs, IDIs) and quantitative research for The Human Resources Development Centre by the Ministry of Labour and Social Policy (2010).
  • Perception of youth with intellectual disability – barriers against integration and the diagnosis of directions for overcoming these barriers. Quantitative and qualitative research for the Polish Association for Persons with a Mental Handicap – PSOUU (2009 and 2010).
  • Pre-test research of communication for long-term CRM program of P&G “Give the sun to children” (“Podaruj dzieciom słońce”). Qualitative research for Procter & Gamble (2009 and 2010).
  • Searching for motivational factors to strengthen the interest of Poles in giving 1% of personal income tax to the association “Children’s Village SOS”. Qualitative research for the association “Children’s Village SOS” (2009).
  • Searching for motivational factors of acquiring parents for the “Children’s Village SOS” – seeking to identify motivational factors and barriers. Qualitative research for the association “Children’s Village SOS” (2009).
  • Touristic potential of Eastern Poland – research preceding creation of an advertising campaign supporting tourism in this region of Poland. Qualitative research for the Polish Tourist Organization – POT (2009).
  • Potential of Warsaw as the touristic location for the city-break for citizens of Great Britain. Quantitative and qualitative research for the Warsaw City Council (2008).
  • Housing problems in Poland – seeking the possibility for solving the problem of homelessness. Qualitative and quantitative research for the foundation “Habitat for Community” (2008).
  • How to stimulate Poles to give1% of personal income tax on social causes – diagnosis of barriers and motivational factors. Qualitative and quantitative research for the “National Competence Centre” (2008).
  • Pre-test research for campaign stimulating people to support hospices – diagnosis of motivating factors. Qualitative research (FGI) for the foundation “A Hospice is also living” (2006).
  • Attitudes of children towards car baby seats (Club of the Armadillo) – analysis of barriers and motivating factors. Qualitative research – interviews with children and parents for the “The Foundation for Social Communication” (2005).
  • Perception of corporate responsibility (CR) and social involvement amongst Polish entrepreneurs. Qualitative exploratory research for the Responsible Business Forum (FOB) (2005).

effie 3


With Malina Wieczorek, founder of TELESCOPE Agency (

Effie Award 2014

“SM-Fight for yourself” created by Telscope advertising agency for the Polish Society of the Sclerosis Multiplex (SM).

jestem mamy i taty

Social Campaign 2013

„I am Mom’s and Dad’s” created by TELESCOPE agency for Commissioner for Children’s Rights.